Map scale

Pointr Accelerates Growth in US, Launches Map Scale with US Department Store

NEW YORK–(COMMERCIAL THREAD) – Pointr reaffirmed its position as the world leader in real-time location technology for smart places following the deployment of its new Map Scale solution in 700 locations of a US department store. Pointr has experienced phenomenal growth in the U.S. market over the past two years, during which time it has […]

Map scale

End of the rainbow? New map scale is more readable by people with color blindness

Data visualizations using rainbow color scales are ubiquitous in many fields of science, representing everything from ocean temperatures to brain activity to Martian topography. But cartographers have argued for decades that the “Roy G. Biv” scale makes maps and other figures difficult to interpret, sometimes to the point of being misleading. And for color blind […]