Map sale

Downtown Lawrence Summer Sale Set for All Day Thursday – The Lawrence Times

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What’s in a name? Although it has been renamed Summer Sale, the event formerly called Sidewalk Sale will return to downtown Lawrence on Thursday.

The name change is largely about setting the right expectations for customers, said Sally Zogry, executive director of Downtown Lawrence Inc. — and customers should expect most sales to be inside. .


“We switched brands because even before COVID, fewer stores were setting up on the sidewalk,” Zogry said. “When you market something like a sidewalk sale and there’s only a small percentage of businesses outside, it starts to look skinny and like downtown and downtown businesses were not doing well. This is not the case!”

The sale is scheduled for 7 a.m. to 8 p.m. Thursday, July 21 although not all companies adhere to these hours. Businesses from Sixth Street to South Park in Massachusetts, as well as New Hampshire, Vermont and nearby numbered streets will participate.

“Clothing, footwear, art, jewelry, sports and outdoor gear, accessories, games – you name it, are all for sale at the best prices you’ll find anywhere!” according to Downtown Lawrence Inc.

In addition to sales, there will be raffles, voter information, and deposits for nonprofits; KU Athletics will be on hand for activities and giveaways; and the River Valley Boys will perform at noon outside the US Bank Plaza at 900 Massachusetts St.

Shoppers should beware of the heat: Temperatures are expected to reach 99° in the afternoon, according to the National Weather Service. There will be cooling stations available at the Watkins Museum, 11th and Mass, and First State Bank & Trust, 6th and Vermont.

There will also be a giveaway for a $100 Downtown Lawrence gift card. Here’s how it works:

“Shoppers can stop by the DLI Summer Sale Headquarters inside the Lawrence Visitors Center at 812 Mass. to enter the contest, pick up an event map with sale information and special offers for shoppers, and grab some water. Giveaway registrations must be completed in person at the Lawrence Visitors Center at 812 Mass.

“Every $50 in receipts from downtown businesses on Thursday gets an entry. Show receipts from stores in four of the six blocks on Mass. St. (600-1100) and get an additional entry. Receipts from businesses on side streets (Numbered Streets, New Hampshire and Vermont) will get another entry, and finally, anyone who completes a Summer Sale survey gets an entry (no purchase necessary).

Last year’s sidewalk sale took place in September. It was at least a little cooler, with temperatures peaking at 86°. Coming this year, there will be a second major retail event on September 10 that will focus more on sidewalks and the outdoors, Zogry said. This event “will hopefully feature family activities, live music and fun to encourage people to come and spend the day downtown,” she said. Being held on a Saturday will also hopefully allow more workers and out-of-towners to attend.

A full map downtown parking is available via the the city website. Zogry confirmed work has been completed at the New Hampshire Street parking garage and will be available.

Find more information about the sale on Downtown Lawrence Inc. website.

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Mackenzie Clark (her), journalist/founder of the Lawrence Times, can be reached at mclark (at) lawrencekstimes (dot) com or 785-422-6363. Read more about his work for The Times here. Check out his staff biography here.

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