Map sale

Epic’s Support-a-Creator program only pays out 5% of game content creators’ sales

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Along with opposing Apple’s payments through the App Store, Epic is collecting 95% of the revenue from people participating in the new “Support a Creator” program.

Fortnite has been a smash hit for Epic Games, with the company benefiting from purchases of virtual currency by gamers as well as groups producing content specifically for the game. money from in-game purchases.

In a profile of the growing number of creators creating content for Fortnite, The edge reports that small businesses are created specifically for third-party efforts. However, these teams must rely on collaborating with brands to earn significant revenue, instead of taking advantage of spin-off funds from Epic.

Covering discussions with companies like Beyond Creative that have worked with companies like Verizon and Nvidia, the projects can end up being a lot of work. According to Alliance Studios co-owner Simon Bell, a project with a brand can last between two weeks and six months, depending on the workload.

These deals are also lucrative, with Bell confirming contracts can be between “four and six figures”. In return, the brands have a map and content that players can discover.

epic misery

Although drafts are generally successful, with about half the game time of Fortnite users spent in the custom maps instead of the main game, the developers don’t expect to gain much from the game directly.

Epic operates a Support a creator program, which hands participants a creator code that players can enter into the game. Purchases made while a code is active on an account give a small credit to the owner of that code.

The problem is that the amount creators receive can be quite small. It’s so low that in an FAQ about the program asking if creators could benefit from it, Epic warns “Expect modest results.”

The Support-A-Creator program is open to anyone with more than 1,000 followers on a social media program, age 13 or older, who can agree to the agreement, meet the Creator Content Guidelines, and receive payment of the company’s designated payment platform. .

In exchange for agreeing to the terms, creators can earn a very small amount in return. Indeed, creators can expect to earn $5 for every $100 of in-game purchases by supporters using that creator’s code.

Additionally, creators must earn at least $100 over a 12-month period to be eligible for a payout. If that $100 barrier is not reached, “all attributed purchases and/or redemptions made by subscribers during that 12-month period will be reset to zero.”

The amount creators can earn from Epic is extremely low compared to other storefronts. For Apple’s App Store, it takes a 30% commission on purchases, 15% in certain circumstances, leaving developers with the lion’s share of the value of the transaction.

In April, Apple attacked Meta over a plan to charge developers up to 47.5% for virtual goods sold through the Meta Quest store, combining a 17.5% discount with platform fees. 30% form.

Rival metaverse-style platform Roblox also came under fire in August 2021 for providing developers with a small sales cut from its in-game sales. However, even this commission provided creators with around 35% of the total value of Robux.

Epic’s incredibly low payout rate to creators is ironic, given that one of the reasons for Epic Games’ decision to pull out Fortnite from the App Store and causing a major legal battle was Apple’s 30% commission and Epic’s intention to avoid paying it.

from Fortnite greed isn’t just limited to content creators. Epic Games has become the target of criticism and lawsuits for allegedly steal dance stepswhich are then used as in-game emotes.

The financial difficulty of earning money Fortnite pushed creators to work with brands to earn significant revenue, but they also want there to be more monetization options. For example, creating virtual items for sale in the digital storefront.

Epic CEO Tim Sweeney also hinted in April that Epic may offer more monetization options in the future. Sweeney commented that Epic was working on “Fortnite Creator Economy versions 2 and 3″ and expect “great changes throughout the year”.